Comparison
Clay Make
Side-by-side: pricing, features, integrations. Pick the one that fits.
Specs · 5 differences
| Spec | Clay | Make |
|---|---|---|
| Starting price | $185/mo | $9/mo |
| Free tier | ||
| Pricing model | freemium | freemium |
| Pricing tiers | 4 | — |
| Best for | Technical RevOps teams building custom enrichment logic. | Visual builders who need branching logic and multi-step workflows without writing code |
| Integrations | — | — |
| Open source | ||
| Last verified | — | — |
Clay
Pros
- Extreme flexibility.
- 75+ data providers.
- AI agent (Claymation).
- Visual workflow builder.
- Custom use case support.
Cons
- Credit burn rate.
- Steep learning curve.
- Expensive for basic enrichment.
- No native email verification.
Make
Verdict
Pick Clay if technical RevOps teams building custom enrichment logic.
Pick Make if visual builders who need branching logic and multi-step workflows without writing code.
Bottom line
Both Clay and Make are powerful automation platforms that leverage AI and integrations to streamline workflows. They aim to reduce manual effort and improve efficiency by connecting various tools and processing data, offering solutions for businesses of all sizes to automate complex processes. Both also operate on a usage-based cost model, where actions within the platform directly contribute to the overall expense.
Clay excels in its specialized focus on Go-To-Market (GTM) operations, offering deep integrations with data providers and explicit features for researching targets, tracking market signals, and syncing ad audiences. Its strength lies in compiling comprehensive profiles from disparate sources and facilitating outbound marketing or sales efforts, making it highly effective for lead generation and GTM strategy execution.
Make, on the other hand, is a general-purpose automation platform with an intuitive visual builder that connects thousands of applications. Its strength is its versatility, allowing users to build highly customized workflows for a vast array of use cases beyond GTM, including data processing, internal operations, and AI-powered content generation, making it a powerful "glue" for an organization's tech stack.
Pick Clay if you need deep, specialized GTM automation and data enrichment, pick Make if you need a flexible, general-purpose platform to automate a wide range of internal and external workflows.
Frequently asked
- Which is cheaper, Clay or Make?
- Make is cheaper at $9/mo vs $185/mo for Clay.
- Does Clay have a free tier?
- Yes — Clay offers a free tier.
- Does Make have a free tier?
- Yes — Make offers a free tier.
- When should I pick Clay over Make?
- Pick Clay if your use case matches: technical RevOps teams building custom enrichment logic..
- When should I pick Make over Clay?
- Pick Make if your use case matches: visual builders who need branching logic and multi-step workflows without writing code.
Related comparisons
Want a deeper dive? Clay profile · Make profile